I'm a Wix SEO who is passionate about helping small businesses succeed. From time to time I receive questions from small business wonders asking me how to connect their website to Google Analytics. For reasons I go into in another thread, I recommend they don't connect to Google Analytics, but some small business owners feel they really have to, I've created this simple guide on how to connect your Wix website to Google Analytics.
Presuming you have already signed up to Google Analytics, here is how you connect your Wix website to Google Analytics. Don’t worry, it’s pretty simple.
Step 1- Go to your Google Analytics homepage and click “Admin” in the bottom left corner.
Step 2- In the “Admin” page that appears, click on the blue “+ Create Property” button.
Step 3- In the “New Property” page that appears, insert your details. Because your website was created on Wix, select "https" from the Website URL drop-down menu (see red circle in pic below).
Then click “Get Tracking ID”.
Step 4- A large amount of code appears in the next page, but you don’t need all that! The only thing you need is the Tracking Number written at the very top, it’ll look something like: UA-77796223-1, circled in green in the pic below. Copy this number now.
Step 5- Leave Google Analytics and go to your Wix Dashboard.
On the left side menu click on “Marketing Tools”, and then on “Marketing Integrations”.
Step 6- In the Google Analytics section that appears, click “Go For It”.
Step 7- In the top right corner of the page, click on “Add Google Analytics”.
Step 8- On the pop-up page that appears (see image below), paste in the Tracking Number you received earlier in Google Analytics (for example UA-77796223-1) to the space provided.
Be sure to tick the box underneath (circled in red, below). Otherwise, you’ll also be recording your own visits to your site. You really don't want to do that, it'll just confuse everything later on as your business grows.
When you’re finished, just press save and you’re done.
Congratulations, you have successfully linked your Google Analytics to your Wix website.
Author: Thomas Nelan. Qualified Digital Marketer and Wix SEO.